real estate market

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When selling your house or condo in Winnipeg, you have about 1400 real estate agents to choose from. While it is a very good thing to have a ‘Choice’, the homeowner should take a close look at the only thing that separates and differentiates the agents from one another: Their Marketing Plan. What does the agent DO to advertise and market your property?

All REASLTORS® in and around Winnipeg use the MLS®. A very powerful tool to help sell your Winnipeg house or condo! But since ALL agents use it, this tool alone does not help differentiate between the agents. So the home seller should ask “What ELSE do you do to sell my house?”

Select a REALTOR® for the marketing plan he or she presents.

If you’re getting ready to sell your Winnipeg house or condo, please call me anytime for a free Market Evaluation and presentation of my Marketing Plan.

Bo 333-2202

Bo Kauffmann of Remax Performance Realty is the recipient of the 2009 Silver Medallion Award from Winnipeg REALTORS®, the Platinum Club Award from Remax, and is one of Winnipeg's top-producing Real Estate Agents.  Check out his website at WinnipegHomeFinder, follow him on Twitter or email him at boknowshomes@gmail.com
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Thinking of Selling your home?  Lots of agents offer the so-called "Free Internet Evaluation", which is worth about as much as people pay for it: Nothing.  In order to set a realistic 'Asking Price', a qualified REALTOR® (or Appraiser) will have to come to your home for an actual inspection.  So if you're thinking of selling your house or condo.... simply fill out this form and I will contact you.
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Hi everyone:

With approximately 1400 Real Estate agents in Winnipeg, home sellers appear to have a lot of choice when it comes time to sell their house or condo in or around Winnipeg.  Some choose to go with an agent they’ve used before, perhaps even a relative or close personal friend.  Some folks shop around for the lowest commission, but selecting a Real Estate Agent isn’t the same as buying a pound of flour:  All REALTORS® are NOT the same, and they don’t use the same marketing plans.  So when it comes time to list your Winnipeg house or condo, compare agents based on what they do for you!  See the video!

Perhaps the biggest difference between Listing Agents is their Marketing Plans.  The average agent is content to placing the home onto the MLS®, perhaps show it on their own website (assuming they HAVE a website) and advertising it in the local Winnipeg Real Estate News.  Here is a graphic of what their plan might look like:

Average Agent Marketing Plan

I’ve always been taught:  average efforts bring average results.  The average agent sells 17 homes per year in and around Winnipeg, and the average Listing has a success rate of approx. 70% (give or take a point or two).

Now, with 80-85% of buyers starting their search on the internet, I personally feel that no marketing plan is complete without comprehensive Internet Promotions.  My listings also go on the MLS®, into the Winnipeg Real Estate News and into my website, but my plan goes well beyond those points.  Here’s a look

My Marketing Plan for your Winnipeg Home

Marketing Plan to sell your Winnipeg house or condo

Extensive Marketing Plan for your Winnipeg house or condo


I believe that when it comes to marketing your home or condo, ‘more is better’.  Some of my competitors have said “Achh, you don’t need all that stuff, Winnipeg’s market is hot and houses sell quickly”.  Keep in mind that 70% of houses sell…… which means 30% DON’T.  By the time a home-seller discovers himself to be in that 30% group, it’s usually too late to add “all that stuff”….   Like my dad always said  “Better to have it and not need it, than to need it and not have it.”

For YOUR market evaluation, call me anytime.  Bo  333-2202



If you enjoyed this post, please consider 'bookmarking' it or sending it to one of the services above. Thank you very much!

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